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Smart Food Concept Package

R 2,621   R 2,569.42

Save: R 52.44

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Wouldn’t it be great to find a nutritional solution that solves healthy food for the month, at work and home? A lifestyle (not a fad diet) that saves you loads of time, reduces visits to the shops, makes healthy eating more affordable, cuts out the harmful junk like preservatives, additives, added sugars and refined flours and starches. A plan that is extremely convenient, where food is delicious and meal options are flexible enough to meet your cravings and busy lifestyle, a solution that makes you feel like you’ve got a personal chef preparing Instagram ready dishes in minutes! And most importantly the solution needs to be affordable.

Well, that pretty much sums up the SMART FOOD CONCEPT (SFC).

The SFC is the intelligent solution to healthy eating, solving convenienceflexibility and affordability. Delicious, nutritious and strategically planned balanced range of food! This is the healthy food solution you’ve been looking for and would even work for your entire family no matter what age (Just double or multiply the quantities in the shopping list and recipe booklet).

How it works
We provide a high quality printed guide plus more online info with recipes, ideas, a shopping list, a detailed eating plan/guide and information to answer any additional questions. Order online and we deliver FitChef products and your printed SMART FOOD CONCEPT booklet (Collection is available in Jhb & CT). You only cook twice during the month (SMART PREP EVENINGS), where you prepare sauces, veggies, quality high-fiber low GI carbs, meats and snacks in bulk. These are packed in SMART PORTIONS and frozen for use later on with SMART RECIPES or BUILD-YOUR-OWN meals. For [email protected] we provide a wide range of excellent FitChef Ready-to-heat meals. This means 86% less cooking, cleaning and washing. This is the by far the most economical, flexible, delicious and convenient way to ensure you always have healthy food. We also provide some FitChef breakfasts, a few guilt-free FitChef snacks and Ginger Booster shots for a cleansing tea. You’re going to love the experience.


3 food problems SFC aims to solve:

1 : If you had good food you would eat it. (You will always have good food)
2 : You’re too busy and good food requires more time & effort. (86% less effort, you save time by eating healthy with SFC)
3 : Healthy eating is confusing because of false marketing. (Real food ingredients make all the difference – seeing is believing)

The benefits of the SMART FOOD CONCEPT

  • 86% less cooking, washing up & cleaning
  • 0% food wastage
  • 75% less shopping
  • 90-100% less exposure to additives, preservatives, artificial colourants and flavourants.
  • 0% added sugars or artificial sweeteners (with exception of limited honey in some instances)
  • 100% more satisfied with your food results for energy, focus, health and weight management results.
  • FitChef 21-Day Challenge Information:-

    What weight loss or health benefits can YOU expect in 21 days?

    Some considerations:

    • You can’t out-train a bad diet. Food quality is the most important component to weight-loss.
    • We do suggest that you add some exercise. It doesn’t have to be vigorous exercise but exercise does help you stay committed and accelerates fat burn and muscle gain.
    • It’s important to realise that health is always the first goal, sometimes your body will need to heal first before weight loss accelerates.

    The results below are from our test group lead by a dietitian. All participants got a 21 Day BEST RESULTS Challenge and had body measurements, weight and blood test done before and after.

    This is proof that REAL FOOD without all the additives, can make all the difference!
    See the Male and Female group results below:

    • Weight Loss
      • Weight loss range: 2.4kg – 8.4kg
      • Average weight loss: 4.27kg
    • Body Fat % loss - Best: -3.99%
    • Waist – lost centimetres - Best: 9cm
    • Muscle gained - 1.3 - 1.7kgs
    • Blood test results before and after the 21-day challenge
      • Cholesterol Ratio (HDL/Total Cholesterol)
        • Average drop from 6.15 to 4.18 mmol/L
      • Metabolic age
        • Ave drop of 4.5 years in metabolic age
      • Triglycerides
        • 1.70 to 1.29 mmol/L Weight Loss
    • Weight Loss
      • Weight loss range: 2 kg – 5.1kg
      • Average weight loss: 3.42kg
    • Body Fat % loss - Best: -5.9%
    • Waist – lost centimetres - Best: 5cm
    • Muscle gained - 1.3 – 1.7kgs average
    • Blood test results before and after the 21-day challenge
      • Cholesterol Ratio (HDL/Total Cholesterol)
        • Average drop from 6.15 to 4.18 mmol/L
      • Metabolic age
        • Ave drop of 4.5 years in metabolic age
      • Triglycerides
        • 1.70 to 1.29 mmol/L
    Can healthy food taste great?

    Many people have the impression that healthy food is gross. Welcome to the full flavour FitChef Family, there is a 99% chance you’re going to love FitChef. You need to personally experience FitChef food and eat a few meals for a few days to really understand the flavours, how you will start to feel and that your taste buds do reset. We see our nutrition range as a complete family of food that you could live on 100% of the time, giving you a wide variety of healthy ingredients. Some meals have simple flavours, some are rich, some spicy and others are creamy… there must be flavour variation. 

    Will I be hungry (Portion Size)?

    Portion size is one of the most critical considerations when it comes to diet. In the first 3 days, your body and taste buds will adjust to whole food. FitChef food is tasty, nutrient-dense and full of whole food ingredients with a lot of fibre. If you’ve lived on large portions of high-carb sugary food you may feel hungry initially, but within 3-7 days you will feel satiated all the time and your taste buds will reset. Remember that most cravings are fuelled by emotional stress that triggers your craving for sugar or refined carbs for a quick artificial fix. Don’t worry about being hungry, at any time you can simply add another smoothie or meal. When you are eating real food, you don’t have to worry about counting the calories. Real food is automatically high in nutrients and fibre and low in calories.

    What are the options (i.e. delivery, split, no gluten etc)?
    • Kit Changes: If you have special or personalised requirements you can ask for changes to be made to your kit (e.g. No pasta/wheat/gluten,  no dairy etc.)
    • Split Order: We can split your order into 2 deliveries (For Gauteng and Cape Town only).
    Delivery or Collection Options?

    We deliver to work or home or collect from our Johannesburg or Cape Town offices. We deliver to most major cities around South Africa. We can split your order into 2 deliveries (For Gauteng and Cape Town only). See our delivery areas here >

    If your freezer is too small just remove the shelves or drawers and stack the food. We strongly believe that once you experience the convenience and health benefits that high-quality frozen food brings to your life you will agree that frozen is the way to go.


    All kits over R2000 have a bulk discount associated with them, you will see the kit discount on the shopping cart. For bigger discounts sign up for a Recurring Order and getting great loyalty club discounts (Bronze, Silver, Gold and Platinum Loyalty levels). Click here to set up your Recurring Order

    What do I do after I finish?

    You are certainly going to see results and feel better, but life is going to get busy and you will probably end up falling off the wagon again if you don’t plan meticulously. So rather continue your convenient healthy lifestyle by signing up for a Recurring Order and getting great loyalty club discounts (Bronze, Silver, Gold and Platinum Loyalty levels). Setup your special Recurring Order, select which meals, smoothies, snacks and drinks you want, select how often you want them delivered and that’s it. Click here to set up your Recurring Order>

    Eat Healthy, Live Healthy... no excuses!      


Please note: The quantity and type of meals listed change on a daily basis based on availability. Your kit order may differ slightly.

Meals - (20)

  • 1 x Boerewors Breedie with Sweet Potato Mash & Green Beans
  • 1 x Mediterranean Chicken with Roasted Vegetables & Brown Basmati Rice
  • 1 x Whole Wheat Penne Bolognese
  • 2 x Chicken Tikka with Roasted Vegetables & Butternut (Contains Cream)
  • 2 x Fillet Steak with Roast Potatoes and Stir Fry Vegetables
  • 1 x MegaFit Sunday Roast
  • 2 x Chargrilled Lemon Chicken
  • 1 x Beef Goulash with Pumpkin & Spinach
  • 2 x Grandma Mince Curry with Brown Basmati Rice
  • 2 x Bacon & Beef Burger with Stir Fry Vegetables
  • 2 x Hake Napolitana with stir-fry veg
  • 1 x MegaFit Peri-Peri Chicken
  • 2 x Boerie & Crispy Bacon Bits

Drinks - (1)

  • 1 x Booster Bottle 750ml

Snacks - (4)

  • 1 x Delicious Chocolate Ice Cream - 125ml (contains egg+dairy) (wholefood ingredients only)
  • 1 x Delicious Vanilla Ice Cream - 125ml (contains dairy/egg & honey) (wholefood ingredients only)
  • 2 x FitChef Famous Beetroot Brownie (contains Butter & Eggs)

Other - (3)

  • 2 x Luxury Swiss Muesli 500g (5 servings)
  • 1 x Smart Food Concept Booklet

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