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FitChef is the PROUD winner of the FOOD REVIEW Editors Choice Award for our range of food, smoothies and snacks in the 21-day challenge kits. We really appreciate the recognition as we've put in a tremendous amount of hard work to bring good food without additives or junk ingredients... REAL FOOD makes all the difference.

Full Flavoured Healthy Food
Many people have the impression that healthy food is gross. Welcome to the full flavour FitChef Family, there is a 90% chance you’re going to love FitChef.

This customer review says it all: “Amazed at the food that was delivered! Looks so good! Then got to eat it - WOW! How does frozen food taste so fresh and great! I can see this becoming a long-term relationship. highly recommend - don't uhm and ah about it - just do it.”

You need to personally experience FitChef food and eat a few meals for a few days to really understand the flavours, how you will start to feel and that your taste buds do reset. We see our nutrition range as a complete family of food that you could live on 100% of the time, giving you a wide variety of healthy ingredients. Some meals have simple flavours, some are rich, some spicy and others are creamy… there must be flavour variation.

While we do understand that some people don’t like or are not accustomed to natural flavours, textures and smells, we do believe it’s worth acquiring the taste of natural food and veggies. We understand that although most people would love to live on pizza, chips, burgers and chocolate we need to eat with intelligence and choose good food. People put in a lot of effort to enjoy fine wines, whisky and other acquired flavours. You can put in the effort to enjoy good natural food and reset your taste buds, body and mind. Once you realise how good you feel you will be a REAL food believer for life and your future self will thank you.

Is FitChef high-quality real-food is value for money?
We started FitChef because we were appalled at how unhealthy the food industry was. I’m sure you’ll agree that health and food quality are linked. 

You have been coned by the food industry and food professionals into simply just thinking of food in terms of calories, carbs, protein and fats BUT we should be thinking in terms of quality calories quality calories, the source of calories and the density of vitamins, minerals, enzymes and fibre. 

The food industry would rather add nutrient deficient thickening flour than add more vegetable to thicken a sauce. It’s impossible to thrive on most modern food!

There had to be a better solution based on common sense, experience and results… that’s why we decided to make food and drinks with real whole food ingredients. 

Creating FitChef has been challenging, we can certainly report that it’s been way harder than we thought to produce clean food without preservatives, chemicals, additives, flavourants, thickeners, refined ingredients with antibiotic and growth hormone free meats.

4 Reasons why is it harder to produce REAL food?

  • it’s really hard finding good ingredients without additives and preservatives. Many products don’t declare additives, especially if they are below a certain quantity, which is ridiculous. 
  • with real veg, fruit, herbs, spices, oils, nuts and seeds you will find a lot of seasonal variation, there are changes in sweetness, colour, smell, fibre, ripeness, size and water content. You must take more precaution to avoid getting stones, twigs and grit in your food. 
  • the price of veggies fluctuates like the stock market daily and there’s often shortages of produce.
  • with real food you need a lot of people involved for pealing, cooking, tasting, plating and weighing each portion.

To sum up. FitChef is obsessively committed to real food ingredients. A FitChef meal can provide you with up to 10 times more real food. When cooking a 300g vegetarian meal we can easily use up to 500g of raw peeled veggies. 

With FitChef you’re actually getting what you paid for: real food. So if real food is important to you and you realise the advantages, then FitChef represents incredible value for money.

Many customers living on FitChef food report saving up to R3000/month and it’s far more convenient when compared to buying food while on the run, trying to find the time to cook and prepare raw ingredients while often throwing away loads of expired food. 

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