Recurring Checkout Login
Please read about the NEW FitChef + PLATE services, before shopping.

We believe your health is an essential goal and we all need to plan ahead to be healthy… most commercial foods are full of fake.

FitChef is no ordinary food company… we want to see you succeed!

We’re REAL FOOD SPECIALISTS who make it extremely easy to achieve your 80/20*
*70-80% healthy food without additives. 20-30% treats and less strict foods.

We’re hardcore about exceptional service, which is why our TrustPilot reviews are so good. South Africans deserve service!

We also support flexitarian, vegetarian and vegan 
(with these quality ranges growing all the time).

Healthier living is affordable (Loyalty Club) and very convenient (Recurring Orders) with many ranges to cover all your needs: 
• EatClean Range. 
Our flagship range – we’re very proud of our ingredients.
Delicious food to protect and upgrade health, and weight management. No one else comes close to our scientifically backed EatClean ingredient choices and cooking methods (e.g. No added sugar, real ingredients, olive oil, high fibre, variety of ingredients, portion-controlled, nutrient-dense, no flour-based sauces, no added preservatives or additives, salt quality and quantity, old fashioned cooking techniques, free-range, grass-fed… you will feel the difference). See the About menu for all the details.

• PLATE Range (was Cravings). 
Healthier bigger portion meals. 
High-quality meals that everyone can enjoy. 

• Restaurant-in Range. 
Very high-quality Restaurant-Style Home-Dining, with larger family portions (e.g. 640g). Add your own side or eat as is. Amazing food.

• EasyCook Sauces. 
Our strict but extremely delicious sauce range for pastas, with meats, in recipes, pizza topping, on toast or sandwiches etc.
Clean ingredients, no added sugars, additives or preservatives.
(Tip, if you need more sweetness, add some honey)

• Strict-KETO (LCHF). 
The strictest 75% Fat | 20% Protein | 5% Carb range for people wanting to become fat-adapted before moving to a more moderate Mediterranean or lower carb (high-quality carb) or moderate keto lifestyle.

• Snacks Range 
A great range of healthier and convenient snacks.

• Sweet Tooth Range. 
As part of our PLATE MENU range, we have a few puddings for your convenience.

• Drinks, Smoothies & Juices. 
Many incredible blended smoothies, drinks and juices (Note: we always recommend limiting, diluting and mindfully using juices. While the sugar is from real fruits and veg, we all need to manage sugar in this modern sweetened world. Parents, please dilute and limit!).

• Ready-to-blend smoothies. 
Frozen real ingredient smoothies… pour into your blender, add water, milk, proteins, and milk alternative and drink a well balanced professional-quality smoothie at home)

• BULK-SAVE Range.
Meats and other products coming soon… do a bulk purchase and save.

• Groceries: Bakery, Butchery, Dairy, Cereals, sourdough pizza…
We can supply everything you need. Almost 100% of your need with a healthier upgrade. From 60-hour sourdough breads, sourdough pizza bases, breakfast cereals and muesli.

• Kits. 
Unsure, start with a prebuilt kick-start kit.

Unsure where to start? 
(we know our website is a bit busy, we're working on that)
Start with a 21-day, 1-month or Couples-Kit, then next month join our Loyalty Club and create a recurring order (Don’t only order your favourites, even get the vegetarian meal, your body needs the diversity of all the fibres and nutrients.

A final thought before you shop.

Please join the FitChef Family… we’ll look after your health by ensuring you eat enough healthy foods conveniently. We eat around 93 meals a month, plus snacks… so plan to make most (70-80%) of your ingredients healthy and healthier by prioritizing real food and avoiding additives and added sugar. 
Earn your treats :-).

You are your biggest investment, health is the goal!

Read More

Read Less


How do I follow a Ketogenic Diet?

Keto diet staples include mostly high fat, low carb foods and low to moderate amounts of protein. You’ll be eating more meat, chicken, fish, eggs, fats, and low carb vegetables and avoiding sugar- and sugar-containing foods and drinks, alcohol, all grains and starches, and most fruit.

The challenge is that if not done properly, there is a risk of never entering ketosis. This diet is challenging and if you are not challenged, chances are you are not doing it correctly.

For your convenience, FitChef has removed the challenges and difficulties with the tasty FitChef Keto Challenges. All meals were designed to keep in mind the keto principles of 75% fat, 20% protein, and 5% fat, and with at most 600 kcal per meal.

  • Keto – Strict 75/20/5 Clean
    Being strictly keto is a commitment, there are no cheat days: seven days a week with two Keto meals per day. Not more is needed as you will see that the high fat content of the meals will keep you fuller for longer and will leave you very satisfied. It is up to you how you choose to eat these meals, whether breakfast and lunch, or lunch and dinner. Choose what works best for your routine and your lifestyle.
  • Keto – Cyclical 5/2
    It is estimated that we need about 5 days of eating this way to induce ketosis. Our Cyclical ketogenic kit will give you strict ketogenic meals for five days per week, followed by two days meals from the Moderate Keto kit which have a bit more carbohydrates.
  • Keto – Moderate (Mediterranean Low Carb)
    Suitable for those who do not want to go too drastic with their diet, the Moderate Keto Kit has at most 50g of carbohydrates per day. This is more of a flexible approach. While strict Keto may work for some, it may not fit everyone’s lifestyle. Many keto style diets restrict or eliminate a lot of foods with beneficial nutrients and fibre. That is why there is a move towards moderation and allowing a larger variety of certain foods in controlled portions, such as lentils, legumes, chickpeas, colourful vegetables, and brown rice.

Read More

Read Less

Exciting New Products Coming Soon!

Make a suggestion We'd love to hear from YOU!
Copyright ©FitChef 2022