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1. Ingredients

Delicious, wholesome goodness!

The Simply Pets raw diet is made up of free-range raw chicken, ostrich, venison or beef muscle meat, bone meal, bones and vital organs.  For dogs, we add vegetables such as pumpkin, cabbage, carrots, beetroot, tomatoes, fruit and herbs, in balanced proportion.

To ensure an ideal omega 3:6 ratio, we add deep-sea Krill - a rich source of essential omega 3 fatty acids.  Contrary to popular belief, a certain amount of omega 6 and 9 is, in fact, essential for health.  We therefore also make use of unheated, untreated sunflower oil, which is high in oleic and linoleic acids - essential for skin health and the immune system.

These ingredients are minced together with extra high-quality amino acid chelated supplements, including additional vitamins and minerals.  To complete the diet, Himalayan rock salt adds all the required natural trace elements, providing the essential building blocks for keeping the body naturally fit and healthy.

The food is accurately weighed into convenient portion sizes. These portions are packed and sealed, then immediately frozen to retain all the goodness.

There are no colourants, unnatural additives or preservatives in Simply Pets Raw Food.

Simply Pets Raw Foods are formulated by a holistic veterinarian, medical nutritionist and homoeopath.

2. Feeding Guidelines

This range of 100% balanced raw food has been scientifically formulated to meet the nutritional needs of your beloved animal companions.  Whether your best friend is a playful puppy or a fussy feline, our range of superior quality raw foods will help you to give them a longer, healthier, happier life!

INGREDIENTS: All human grade sourced from health department registered facilities.

Optimum Feline CHICKEN Feast

No grains, artificial colours and flavours. Raw beef meat, beef organs, grounded bone, fresh seasonal raw vegetables, fresh seasonal fruits, krill meal, vegetable oils, fresh herbs, apple cider vinegar, grape seed extract, Himalayan salt, amino acid chelated zinc, manganese sulphate and vitamin E.

Recommended average daily portions for cats 

Cat Size

Normal Activity

Inactive / Weight Control

2 – 3 kg

90 – 125 g

60 – 80 g

3 – 4 kg

125 – 160 g

80 – 100 g

4 – 5 kg

160 – 190 g

100 – 115 g

5 – 6 kg

190 – 215 g

115 – 135 g

> 6 kg

215 – 310 g

135 – 200 g

  • Active cats would usually receive 2 – 3 % of their weight in divided portions 2 – 3 times daily.
  • Inactive cats should receive 0,5 – 1,5 % of with weight in divided portions 2 times daily.
  • Some cats may naturally starve themselves for 12 – 24 hours once a week or so. Do not be alarmed, this is normal.  They may eat grass and eliminate fur balls during this time.

Recommended average daily portions for kittens, start kittens on raw food at weaning at 4 – 6 weeks 

Kitten size

Up to 4 months

4 – 9 months

9 – 12 months

1 kg

60 g 

 

 

1.5 kg

80 g

100 g

 

2 kg

70 g

125 g

100 g

3 kg

85 g

145 g

120 g

4 kg

 

180 g

150 g

5 kg

 

 

165 g 

6 kg

 

 

180 g

  • Kittens will develop best if their mothers are fed a rich, raw diet during pregnancy and lactation.

Optimum BEEF or CHICKEN 4 DOGS

No grains, artificial colours and flavours. Raw beef meat, beef organs, grounded bone, fresh seasonal raw vegetables, fresh seasonal fruits, krill meal, vegetable oils, fresh herbs, apple cider vinegar, grape seed extract, Himalayan salt, amino acid chelated zinc, manganese sulphate and vitamin E.

Recommended average daily portions for adult dogs

Breed Size

% of body weight

Normal Activity

Inactive / Weight Control

  Toy up to 5 kg

3,3 – 4,0 %

50 – 150 g

35 – 115 g

  Small 5 – 10 kg

3,0 – 3,3 %

150 – 300 g

115 – 225 g

  Medium 10 – 25 kg

3,0 % 

300 – 625 g

225 – 470 g

  Large 25 – 50 kg

2,5 – 3 %

625 – 1250 g

470 – 950 g

  Giant 50 kg +

2,0 -2,5 %

1250 – 2000 g

950 – 1500 g


Recommended average daily portions for puppies  

Breed size

Expected adult size

Mass of food in grams based on age of Puppy

2 Months

4 Months

6 Months

8 Months

12 Months

15 Months

18 Months

Toy

1 – 5 kg

64 -198 

127 -355 

127 -395 

122 -387 

114 -378

112-376 

101 -338 

Miniature

5 – 7,5 kg

198 -260

355 -481

395-533

387 -526 

378-511

376-509 

338-458

7,5 – 10 kg

260 -312

481 -593

533-655

526-606 

511-634

509-632 

458-569

Medium

10 – 15 kg

312 -430

593-817

655-877

606-868 

634 -859

632-857 

569-771

15 – 20 kg

430 -535

817-1021

877-1027

868-1070 

859-1068

857-1064 

771-956

Large

20 – 30 kg

535 -739

1021 -1347

1027-1429 

1070-1440 

1068-1446

1064-1440 

956-1440

30 – 40 kg

739 -890

1347-1631

1429-1775 

1440-1783 

1446-1798

1440-1788 

1440-1788

40 – 50 kg

890 -991

1631-1876

1775 -2127 

1783-2106 

1798-2095

1788-2108 

1788-2113 

Giant

50 – 60 kg

991 -1076

1876 -2093

2127 -2458 

2106-2428 

2095-2385

2108-2404 

2113-2423

60 – 70 kg

1076 -1135 

2093 -2226

2458-2662 

2428-2662

2385-2660

2404-2696 

2423-2731

70 – 80 kg

1135-1255 

2226-2454

2662 -2943 

2662-2987

2660-3180 

2696-3154

2731-2939

  • Most puppies eat what they need and tend to regulate their intake quite well.
  • Small breeds tend to eat more with respect to their body weight than large breed puppies and adults.
  • Male puppies tend to need more food than female puppies.
  • It is important to feed puppies a balanced and complete food all the time as it is harder for them to regulate nutrient needs over time compared to adults.


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