Please don’t confuse us with an average food company
No added or artificial sugars
No starch-based sauces
No preservatives
No additives
No colourants
The cleanest ingredient labels
Obsessively committed to whole food
Obsessed with real food
We're here to help you exceed your 2022 goals. Our Northcliff store is open 7 days/week
FitChef supports occasionally allowing yourself to indulge in foods not permitted on your daily diet, as a strategy to keep motivated to stick to your planned healthy diet most of the time. Enter FitChef’s new Cravings Range with meals like Butter Chicken, Chicken Pie, Creamy Chicken Soup, Tarragon Baked Chicken, Kingklip and Potato Bake, Lamb Tagine and Couscous, and Moussaka. The best food to conquer a craving is the food that you are craving, hence FitChef’s aim to satisfy the tastebuds. The Cravings Range continues with FitChef’s #eatclean ethos of high quality, whole food that is free from flavourants, colourants, preservatives, and other additives. The meals in the Cravings range are made up of larger 400 g portions to help satisfy the hungry belly. Adding more variety to your diet (with more meals in the pipeline) will also support you in the long term when on a restricted diet.
Go ahead - take a break from restrictions and satisfy your cravings. Follow the 80/20 rule: 80% of the time, get it right with all the healthy and good foods, then 20% of the time, give yourself a bit of a break and place an order for the FitChef Cravings Range.
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