FitChef
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Please read about the NEW FitChef + PLATE services, before shopping.

We believe your health is an essential goal and we all need to plan ahead to be healthy… most commercial foods are full of fake.

FitChef is no ordinary food company… we want to see you succeed!

We’re REAL FOOD SPECIALISTS who make it extremely easy to achieve your 80/20*
*70-80% healthy food without additives. 20-30% treats and less strict foods.

We’re hardcore about exceptional service, which is why our TrustPilot reviews are so good. South Africans deserve service!

We also support flexitarian, vegetarian and vegan 
(with these quality ranges growing all the time).

Healthier living is affordable (Loyalty Club) and very convenient (Recurring Orders) with many ranges to cover all your needs: 
• EatClean Range. 
Our flagship range – we’re very proud of our ingredients.
Delicious food to protect and upgrade health, and weight management. No one else comes close to our scientifically backed EatClean ingredient choices and cooking methods (e.g. No added sugar, real ingredients, olive oil, high fibre, variety of ingredients, portion-controlled, nutrient-dense, no flour-based sauces, no added preservatives or additives, salt quality and quantity, old fashioned cooking techniques, free-range, grass-fed… you will feel the difference). See the About menu for all the details.

• PLATE Range (was Cravings). 
Healthier bigger portion meals. 
High-quality meals that everyone can enjoy. 

• Restaurant-in Range. 
Very high-quality Restaurant-Style Home-Dining, with larger family portions (e.g. 640g). Add your own side or eat as is. Amazing food.

• EasyCook Sauces. 
Our strict but extremely delicious sauce range for pastas, with meats, in recipes, pizza topping, on toast or sandwiches etc.
Clean ingredients, no added sugars, additives or preservatives.
(Tip, if you need more sweetness, add some honey)

• Strict-KETO (LCHF). 
The strictest 75% Fat | 20% Protein | 5% Carb range for people wanting to become fat-adapted before moving to a more moderate Mediterranean or lower carb (high-quality carb) or moderate keto lifestyle.

• Snacks Range 
A great range of healthier and convenient snacks.

• Sweet Tooth Range. 
As part of our PLATE MENU range, we have a few puddings for your convenience.

• Drinks, Smoothies & Juices. 
Many incredible blended smoothies, drinks and juices (Note: we always recommend limiting, diluting and mindfully using juices. While the sugar is from real fruits and veg, we all need to manage sugar in this modern sweetened world. Parents, please dilute and limit!).

• Ready-to-blend smoothies. 
Frozen real ingredient smoothies… pour into your blender, add water, milk, proteins, and milk alternative and drink a well balanced professional-quality smoothie at home)

• BULK-SAVE Range.
Meats and other products coming soon… do a bulk purchase and save.

• Groceries: Bakery, Butchery, Dairy, Cereals, sourdough pizza…
We can supply everything you need. Almost 100% of your need with a healthier upgrade. From 60-hour sourdough breads, sourdough pizza bases, breakfast cereals and muesli.

• Kits. 
Unsure, start with a prebuilt kick-start kit.


Unsure where to start? 
(we know our website is a bit busy, we're working on that)
Start with a 21-day, 1-month or Couples-Kit, then next month join our Loyalty Club and create a recurring order (Don’t only order your favourites, even get the vegetarian meal, your body needs the diversity of all the fibres and nutrients.

A final thought before you shop.

Please join the FitChef Family… we’ll look after your health by ensuring you eat enough healthy foods conveniently. We eat around 93 meals a month, plus snacks… so plan to make most (70-80%) of your ingredients healthy and healthier by prioritizing real food and avoiding additives and added sugar. 
Earn your treats :-).

You are your biggest investment, health is the goal!

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News
Convenience is King – FitChef’s Strict EatClean Principles

In the long run convenience of healthy food may be the biggest enabler of long term healthy habits.

If you had good food always available in

Inland Natural Salt – FitChef’s Strict EatClean Principles

Salt, also known as sodium chloride, is made up of 40% sodium and 60% chloride.

As an essential nutrient, we certainly need some sodium in o

Nutrient Density – FitChef’s Strict EatClean Principles

As always, our moms are right: breakfast is the most important meal of the day. Breakfast cereals make up 50 % of all breakfasts eaten in those und

Fibre And Gut Health – FitChef’s Strict EatClean Principles

Starting before birth and continuing throughout life, we live in harmony with the 40 trillion bacteria and other organisms in our gut, collectively

Eat With 10 Years In Mind – FitChef’s Strict EatClean Principles

FitChef proudly advocates for the pursuit of healthy and sustainable dietary patterns.

We say no to crash diets and binging, and yes to mode

Whole Food – 100% Real Food Ingredients

Real food is food that is mostly unprocessed, free of the nasty additives like flavourants, colourants and preservatives, and rich in healthy nutri

Whole Food – The Delicious Solution – FitChef’s Strict EatClean Principles

FitChef proudly advocates for the pursuit of healthy and sustainable dietary patterns.

We say no to crash diets and binging, and yes to mode

No Yeast – FitChef’s Strict EatClean Principles

As always, our moms are right: breakfast is the most important meal of the day. Breakfast cereals make up 50 % of all breakfasts eaten in those und

No Stabilisers – FitChef’s Strict EatClean Principles

Stabilisers are additive ingredients in foods that increase stability and thickness and maintain it is structure. Studies have shown that food addi

No Emulsifiers – FitChef’s Strict EatClean Principles

Emulsifiers are food additives used to alter the food’s texture and extend the shelf life. Examples of emulsifiers inlcude sodium stearoyl lactyl

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