"Eating hot fresh crusty bread is one of the most enjoyous experiences of life"… If you agree, we have some very good news for you!

Modern bread has been hanging out in some dodgy neighbourhoods, it's got a bad name (and for good reasons)

Move to real bread, real nutrition!

Commercial bread should be described as nutritionally-hollow white-puffy glue with refined additives, it’s missing all the artisanal goodness crafted by old-fashioned Master bread-makers.

What's scary is that like most people, you’ve probably never eaten REAL bread...

...which is why FitChef teamed up with passionate Master Bread Maker Barry from The Artisan Baker’s.

We are proud to announce a 60-hour fermented sourdough range available in:

• Whole or sliced artisan domed sourdough loaves:
  • Plain
  • Olive & Rosemary
  • Seed (Sesame, pumpkin, flax and sunflower)
  • Rye

• School Loaf (Pre-sliced):
  • The game-changing school loaf

Happy kids
Kids lunches are sorted now and you can rest assured they will be satiated and nutritionally satisfied too (especially if you put quality good goodies between the slices).

Bread has certainly been off-limits to most people eating healthy or wanting to lose weight.

FitChef is obsessed with real food, real food makes positives differences to your health, gut and weight management.

Forget everything you "know" about bread, let's start over again...

The nutritional lie.
A 21st-century problem is that most food is full of fake ingredients that make sense to big business but not to your health...  Just read the ingredients on all food labels, there are too many unrecognised ingredients. We are seeing more and more evidence of gut health and lifestyle diseases. You are what you eat.

P.S. Read FitChef labels, we seem to be the only food company this obsessed with ONLY using 100% real ingredients in our food (from the salt to the sauce and oils). No shortcuts when it comes to health, nutritional density and excellence.

Never buy another loaf of commercial
Break up with commercial bread for good.

Commercial bread is made in about 1-hour (into the bag), each loaf of this sourdough takes 60-70 hours. That’s a whopping 7000% more effort per loaf of bread.  No wonder this 60-hour bread has no sugar (all used in the fermentation), has a more complex slow-release carb that is classified as real Low GI with GL (Glycaemic Load of 19 at a 90g serving size)… that’s nothing short of incredible!

Gluten may not be your problem?
This 60-hour sourdough is considered suitable for diabetics & gluten-sensitive people (with portion control and a dose of common sense for individual circumstances). This long-fermented, fully baked, chemically GMO and additive-free bread is not your average loaf. You may actually be allergic to a lack of excellence and real food, not gluten.

Could this bread be used to feed the masses?
It’s really simple when you understand quality vs quantity.  Anyone can polish off a half load (or more) of commercial “bread” in one sitting, its just air, refined starch and I basically sugar in the shape of bread... the more you eat the hungrier you get actually (a real telltale that it's not real food).

Try to eat more than 1 or 2 slices of real 60-hour sourdough bread… its filling you really can’t , it's nutritive, its slow release and hours later you still feel satiated. Your gut bacteria love the fibre, your jaw loves the crunch and chewiness, which is critical for jaw, nasal passage and mouth health.

We don’t need millions of loaves of junk bread, we just need thousands of loaves of exceptional  good bread to improve global health…oh yes and don’t forget to eat a wide range of nutrient dense fruit, vegetables and other real food every day!
 
Excellence in the shape of bread.
Lets teach adults and kids that we need to select good food with our brain… QUALITY & EXCELLENCE does taste amazing and you feel food in the long run (The opposite of junk food). Support those who put health first!

Order and fall in love again
Order ‘The Artisan Bakers’ pride and joy from the FitChef website, or add it to your Recurring Order. It’s blast frozen straight out of the oven, kept whole or sliced so all you do is remove from freezer, defrost and toast/heat or air-fry and there you have it… the ultimate REAL bread experience.
 

Wayne Kaminsky The FitChef founder - our high-energy food maverick.